Superfur was born out of a genuine passion for dogs. This passion transforms into a dedication that shines through in every product we create. From our original Chillcoat to our ever-expanding range of solutions, we’ve become the go-to choice for dog professionals and owners.
With our commitment to quality, design, sustainability and innovation, we’ve established ourselves as a leading premium brand in dogwear in the Netherlands. With a year-to-year continuous growth, we’ve built a reputation for excellence that extends throughout the European market.
Our dogwear is designed with a focus on functionality, and durability, this has been translated into a collection that not only looks great but also delivers unparalleled comfort for our furry friends.
“Our dogwear is designed with a focus on functionality, and durability.”
“…reinforced seams and tear-resistant fabrics…”
Durable, long-lasting design
Our dog wear is built to last, with reinforced seams and tear-resistant fabrics that can handle even the most demanding outdoor activities. Your pet’s wardrobe will remain vibrant and functional for years to come.
Uncompromising quality
We’ve thoughtfully engineered every detail of our dog accessories to ensure they meet the highest standards of durability and performance. From the materials we use to the construction of each piece, you can trust that your canine companion will be outfitted in the best.
“…highest standards of durability and performance…”
Cotton
Microfibers
Bamboo
Innovation and Sustainability
We think dog clothes can and should be sustainable. Our focus remains on creating better and longer-lasting products that take care of the future of the planet by using fabrics that have been properly tested and are environmentally friendly.
“…properly tested and are environmentally friendly…”